EMU Rebrand: Lead Together

It takes a village to do the hard work of rebranding a university and I was fortunate enough to be part of the core team of people that lead this process. My role was in helping to bring the brand to life through a new visual identity. These graphics honored the past while looking toward the future and connecting to the local area.

New tagline on dark background with mountain design.
The brand audit process was featured in the EMU alumni magazine as a way to introduce and educate the university community about the new brand.
Part of the strategy for launching this brand refresh was to make it more visible in the community. Like in this Lead together bus ad for area recruitment.
EMU brand audit process timeline feature in alumni magazine.
The lead together brand identity work uses circle graphics to help communicate togetherness along with interactive images of students at work.
Creating this brand included a long discovery and listening process to come up with something that gets to the core of what an EMU education is all about.
Screen Shot 2022-07-22 at 2.25.45 PM.png
The strength of the EMU brand and why Lead Together emerged as such a great message for it is often summed up best by stories about its alumni.

Brand launch video

Early in the stages of launching this new brand I worked with the EMU creative team to create a video to introduce the brand to the EMU community. This created buy-in for this core group of stakeholders. I created the concept and storyboarded the video but the final product was a big team effort.

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